Israeli television was born in 1968 and was built with talent and resourcefulness, adapted to the media reality during that period and in the following decades: broadcasts that were distributed in the air and received via a home antenna.
In today’s terms, the IBA was born as a start-up: running fast and moving on the move. The founders of the television have “bet” on talented young people without television experience – which is a good thing.
We stand on their shoulders.
The Israel Broadcasting Corporation was born in 2015 (as a result of legislation in 2014), but was built to be effective and relevant in 2025 and beyond. The media reality is changing all the time – content in general and news in particular, are consumed today mainly via the Internet, or rather – on the mobile phone.
The current trend is that most of the public needs and finds content through “intermediaries”: Facebook, Google, YouTube, Snapchett, Watsap and e-mail. VOD, download sites and programs like Popcorn Time and Cody – are all more popular than ever before. All of these are part of the changes of recent years and it is possible to assume that many more changes are expected.
Internet first. The Internet is the main and future distribution channel of the corporation. The corporation is actually an Internet company with a presence on television and linear radio. This web does not “set up a website”. By nature, the Internet lives around the clock and does not “open” at 8 PM. The Internet is present in countless devices and not just “TV in the living room.” This behavior is routine for digital consumers, but when a public broadcasting organization is established, it has many practical implications for the acquisition, organizational structure, manpower and content itself.